Nielsen: Ad Spending Up 5.1% -- But Local Print Media Is Left Out

december 14, 2006  11:56 am
New numbers released by Nielsen Media Research show ad spending for the first three quarters of 2006 up 5.1 percent over the same period last year. Increases are spread across most major media sectors, including the Internet, national newspapers and top television markets. Growth remained flat or decreased for several other media, including local newspapers, however. "As consumers continue to make the Web a part of their daily media mix, so do advertisers," a Nielsen spokesperson tells BrandWeek.