New Study Finds Readers Finish More Stories Online Than in Print
By AAN Staff
march 29, 2007 11:13 am
That's the most surprising finding in Poynter's recently released
Eyetrack study, according to Editor & Publisher. Readers in the study read 77 percent of the average online story, while the corresponding figures were 62 percent for broadsheets and 57 percent for tabloids.
Read more about eyetrack studies at web.aan.org.