Mobile Marketer Launches New Network

october 18, 2004  09:31 am
Third Screen Media, a mobile marketing services company, this morning is launching a new mobile marketing network that will combine carriers, mobile application content providers, and advertisers.

Prior to today's launch, the three-year-old company has been gathering ad inventory in various global positioning system, video, and mobile gaming software applications, said company CEO Tom Burgess. The company develops a piece of code compatible with several mobile formats that enables it to deliver ads to specific units inside several different application formats. The company said its distribution network of 100 worldwide carriers reaches one billion worldwide mobile phone owners.