Jeffrey Katzenberg's Cure-All for the Movie Industry: 3-D

Dallas Observer
Dallas Observer | December 29, 2008
No longer, says Katzenberg, will 3-D serve as a cheap "gotcha" gimmick -- an exploitation hustle -- but as a way to advance storytelling and "emotionally immerse" the audience into the film.

Dallas Observer

You might think that it was one of those thorny ethical conflicts. How would the Dallas Observer behave when its tough-talking former city columnist became mayor? Would we join her team? Be her pals? Suck up? Or would we keep...
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