Holiday Ads For the Jaded
By AAN Staff
december 1, 2003 08:17 am
Hoping to avoid a Christmas as blue as the past
few, retailers and marketers are experimenting
with ambitiously novel ways to woo consumers.
Along with traditional trappings like Santa's
workshops, decorated store windows and teddy
bears as gifts with purchases, shoppers will see
an assortment of unconventional campaigns, all
intended to encourage the impulse to buy among
those bored with or tired of holiday chestnuts
(literal and figurative).