Holiday Ads For the Jaded

december 1, 2003  08:17 am
Hoping to avoid a Christmas as blue as the past few, retailers and marketers are experimenting with ambitiously novel ways to woo consumers. Along with traditional trappings like Santa's workshops, decorated store windows and teddy bears as gifts with purchases, shoppers will see an assortment of unconventional campaigns, all intended to encourage the impulse to buy among those bored with or tired of holiday chestnuts (literal and figurative).