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Drop in Ad Revenue Raises Tough Questions for Newspapers

By AAN Staff
march 26, 2007  09:53 am
As circulation and revenue from print advertising both continue to drop, many analysts are predicting a major shift over the next decade in how newspapers do business, the Times reports. The one bright spot in the newspaper industry is a jump in online ad spending, but it still accounts for only 5.4 percent of all newspaper ad expenditures, according to the Newspaper Association of America. "This is a time of wrenching change and chaos," a media analyst at Jupiter Research says. "All of our assumptions about newspapers are going to be changed. The format, the business model, the organization of newspapers have outlived their usefulness."
View full article at New York Times
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