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Dailies Youth Tabs Doomed?

By AAN Staff
october 31, 2002  09:58 am
"The RedEye will be the newspaper equivalent of the middle-aged bald guy with a ponytail," Richard Karpel, executive director of AAN, tells Shirley Leung, a Wall Street Journal reporter. Leung looks at the precipitous flight of younger readers from daily newspapers and the checkered history of their attempts to recapture them. Chicago Reader Editor Alison True questions the entire strategy of the Chicago Tribune and the Chicago Sun-Times, which both launched youth-oriented weekday tabloids this week, RedEye and Red Streak, respectively. "Younger readers don't pick up a daily, so let's give them a daily?" True asks.
View full article at The Wall Street Journal
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