Cell, Big-Box, Love Drugs Emerge as 2004's Hot Ad Categories

february 10, 2004  09:21 am
If you want to know where ad spending is heading this year, follow tech and the male libido. Experts expect a big spike in advertising for Viagra-like pharmaceuticals (that already started with Super Bowl spots), for cell phones, for discount retailers and home-improvement stores battling for market share, and for big-box stores that are finally seeing a boom in the DTV market.