British Lead the Way in Web Advertising

december 4, 2006  09:11 am
The Internet this year will account for 10.5 percent of British ad spending, or almost twice as much as the percentage in the U.S., the New York Times reports. Reasons for the disparity: In Britain, most advertising is national and advertisers work directly with Web publishers, while in the U.S., local advertisers have been slow to move money online and ad buyers have less control over the placement of their ads since much of the advertising is sold through online networks.