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AAF Study: Audience Fragmentation a Significant Challenge

By AAN Staff
september 19, 2003  09:39 am
Audience fragmentation is among the most significant challenges faced by the advertising industry, according to a just released American Advertising Federation survey of advertising leaders. Four out of five of those polled, or 80 percent, claim increasing audience fragmentation represents a significant change within the ad industry and 77 percent believe this fragmentation will continue to exert significant impact in the future.
View full article at Mediaweek
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