AAN News
Colorado Springs Independent Turning Readers into Headhunters
The Indy is hiring a new ad director, sales executive and news reporter, and "instead of turning to an expensive headhunter," the paper says it is offering cash rewards to readers who refer successful candidates.
(FULL STORY)
Colorado Springs Independent Press Release |
05-26-2010 9:03 am |
Press Releases
The Trick to Selling? It's Not Selling, According to Convention Speaker
Does your sales team, or your overall sales approach, need a shot in
the arm? Sales trainer Richard Farrell of Chicago-based Tangent
Knowledge Systems will be at the Toronto Convention to offer a new
tool that just might help you boost sales and land new clients. On
Friday, July 16, he'll walk convention attendees through his
unorthodox nonselling sales process, touching on things salespeople
should be focused on, like understanding the customer's needs, and
what they shouldn't be, like over-communicating their sales messages.
AAN |
05-13-2010 5:17 pm |
Association News
Local Online and Mobile Ad Spending and Trending: How Does Your Paper Stack Up?
You probably know how much online advertising revenue you're making with
your website, but do you know whether you're doing better or worse than
everybody else in online sales? Borrell Associates, a research and
consulting firm that tracks local advertising and helps media companies
develop executive strategies, is currently conducting a survey of AAN
members and their online advertising revenues. Andrew Martin, a senior
associate with Borrell, will present the results of this benchmarking survey
at the upcoming Toronto Convention on Friday morning, July 16. If you need a
copy of the survey or have any questions, please contact Debra Silvestrin at debra (at) aan.org. The deadline to return the survey is June 4.
AAN |
05-12-2010 3:09 pm |
Association News
Voice Editor to Blogger: Stop Apologizing for Dolan Dick Jokenew
In a blog post titled "MEMO TO FOSTER KAMER, RE: DICK JOKE," Village Voice editor Tony Ortega tells Voice blogger Foster Kamer to "stop apologizing for the damn dick joke" about Cablevision CEO James Dolan that has cost the Voice $1 million in advertising. "There's a reason I told Dolan's people to stuff it when they called to complain about your original blog post," Ortega writes. "And that's because your dick joke was spot-on, and a prime example of what we do around here."
The Village Voice |
05-12-2010 11:40 am |
Industry News
Voice Local Network to Use Analog Analytics for Couponsnew
Village Voice Media Holdings' Voice Local Network has tapped Analog Analytics to provide a local coupon solution for its publications. The company's software offers interactive coupons for local online publishers and advertisers, as well as a scalable platform to integrate and optimize the performance of both traditional advertising like print with online interactive and mobile. "We are constantly seeking ways to enhance and extend local online advertising, going beyond our own sites," VVM president and COO Scott Tobias says in a release. "Interactive coupons in all media are very effective and Analog Analytics does an excellent job in providing this technology."
Analog Analytics Press Release (via Marketwire) |
05-12-2010 9:27 am |
Press Releases
Cablevision Head Pulls Even More Advertising from The Village Voicenew
A little over a month ago, Cablevision subsidiary Independent Film Center pulled its $400/week print ad from the Voice in reaction to a blog post that included a dick joke about Cablevision CEO James Dolan. "That same post has now resulted in all Madison Square Garden Entertainment advertising being pulled from the Village Voice," Foster Kamer reports. "Furthermore, LiveNation -- one of America's biggest concert promoters -- has now pulled all of its advertising from the The Village Voice at the behest of James Dolan, whose MSG Entertainment employs the services of Live Nation/Ticketmaster in their ticketing and promotions operations. In toto, a mediocre dick joke about a media acquisition has now cost this company upwards of $1M in yearly advertising revenue."
The Village Voice |
05-07-2010 4:07 pm |
Industry News
Sacramento News & Review Selling Lots of Medical Marijuana Adsnew
With medical marijuana dispensaries growing like pot plants in all areas of California, the business has become quite competitive in areas like Sacramento, KCRA-TV reports. To get ahead, many shops are advertising in the Sacramento News & Review, where the TV station reports there are many ads that include perks like free lighters and delivers, and even free grams. While the daily Sacramento Bee and more conservative Sacramento Magazine don't run dispensary ads, News & Review CEO Jeff von Kaenel says he's got no problem with doing so, adding that about 15 percent of the paper's ads are currently medical marijuana-related. "It reflects the values we have at the News & Review," he says. "We let our readers make up their own minds about things. They're mature enough, and we don't want to be a censor of business in Sacramento."
KCRA-TV |
05-05-2010 2:27 pm |
Industry News
Alice Lucan's Newslaw Office is Moving; New Phone Number Coming [members only]
AAN |
04-30-2010 12:10 pm |
Association News
Mark Your Calendars: AAN's 2010 Convention Hits Toronto This July
The 33rd annual AAN Convention is heading north to Toronto, where NOW
Magazine will host a three-day gathering of enlightening programming,
unforgettable parties and crucial networking with your AAN peers. The convention website, which launched today, has the details thus far on programming, registration deals, travel and accommodations, and more.
(FULL STORY)
AAN |
04-29-2010 5:16 pm |
Association News
ABC Interactive Working with Verve Wireless on Mobile Stats
The Audit Bureau of Circulations' interactive unit, ABCi, is teaming with Verve Wireless to audit newspapers' mobile content delivered via the Verve publishing platform. As a result, ABCi says it is now able to provide newspaper publishers and advertisers with independently verified mobile usage data generated from apps, e-readers, and mobile browsers. "It's clear that mobile represents the next generation of publishing," says Art Howe, CEO of Verve Wireless. "In order for advertisers to have confidence in the medium, there has to be accountability and verifiable usage statistics. ABC's interactive audit services are ideally suited to audit user data across all mobile technology platforms, all devices and all networks."
(FULL STORY)
Verve Wireless Press Release |
04-23-2010 8:51 am |
Press Releases
Google Rolls Out More Tools for Local Businessesnew
Business Insider |
04-22-2010 9:17 am |
Industry News
East Bay Express & Others Pushing 'Bank Local' in Addition to 'Buy Local'new
Local sustainability advocate Stacy Mitchell writes that independent business groups across the nation have brought the "bank local" message into their already existing push to urge people to "buy local." She points to an campaign the Express was a part of last year that highlighted the benefits of using a local credit union or bank, and also produced a guide to community-conscious financial choices.
Huffington Post |
04-20-2010 12:37 pm |
Industry News
Free Webinar on Print Sales Set for Thursday
The latest installment of our Sales Webinar Series for AAN members will take place on Thursday, April 22. The topic will be "Return on Expectations - The Key to Print Sales Success," presented by AAN Vice President and Colorado Springs Independent CEO Fran Zankowski. Registration is free for AAN members, but limited to 25 people; click here to register.
(FULL STORY)
AAN |
04-19-2010 1:29 pm |
Association News
Isthmus Ad Manager Named Chair of 'Buy Local' Board
The board members of Dane Buy Local, a coalition of local independent businesses, organizations and citizens in and around Dane County, Wisc., have selected Isthmus advertising manager Colin Murray as the organization's new Board Chair. The group, which includes more than 425 members, provides support and promotion for locally owned
businesses.
(FULL STORY)
Dane Buy Local Press Release |
04-14-2010 10:02 am |
Press Releases
Ad in City Pages Comes Under Firenew
An advertisement in this week's City Pages that shows an apparently suicidal man with a gun to his head has upset some readers and advocacy groups. Critics say the ad, for R.F. Moeller Jeweler, treats mental illness as a punch line rather than a serious illness. The ad was created by columnist T.D. Mischke, who puts together a different ad for the jeweler, a column sponsor, each week. "Certainly I'm sorry to the people who were hurt by it," he tells KSTP-TV. "I'm not in the business of going out to hurt people so anytime I hurt somebody I have to apologize for that." MORE from MinnPost.com and the Consumerist.
KSTP-TV |
04-08-2010 10:01 am |
Industry News
