AAN News

The Media Oxpecker: How to Activate the Facebook Timeline for Your Company Page

Facebook's timeline format comes to brand pages; How Google's latest search changes affect local businesses; and why the time it takes for a website to load can make or break it. (FULL STORY)
AAN  |  03-02-2012  2:22 pm  |  Media Roundup

The Media Oxpecker: In Defense of Aggregation

The newsonomics of hyperlocal; putting the "non" in non-profit news; and the huge chasm between where we spend our time and where advertisers are spending their money. (FULL STORY)
AAN  |  02-24-2012  3:45 pm  |  Media Roundup

Sales Webinar: Strategies for Building Online Revenue

Join Louise Phelps from Phelps Cutler Media Associates for a webinar that will dive into effective strategies for growing online display revenue. (FULL STORY)
AAN  |  02-21-2012  1:06 pm  |  Association News

The Media Oxpecker: Pew Digital Advertising Report 'Unsurprising but Damning'

What can we learn from the Pew Research Center's report on Digital Advertising and News? A Women's Media Center report reminds us that media is overwhelmingly male, and getting maler. And get ready for the Tablet Generation. (FULL STORY)
AAN  |  02-17-2012  3:33 pm  |  Media Roundup

Research Report on 'The Local Merchant' Available

AAN members are eligible for a 25% discount on Street Fight's white paper research report, "The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market." (FULL STORY)
AAN  |  02-16-2012  10:25 am  |  Association News

Alternative Press Can’t Think So Traditionally When It Comes to Advertisingnew

Don't just sell your inventory. Figure out how to leverage your (loved, valued) brand and create some larger value.
Digitaria  |  02-13-2012  1:03 pm  |  Industry News

Video Series Turns Moneymaker For Seven Daysnew

Burlington, Vt.-based Seven Days built a decent online following on the strength of its quirky, personality-driven video series "Stuck in Vermont," and has turned the site into a money maker primarily from display ads and classifieds.
NetNewsCheck  |  02-13-2012  10:49 am  |  Industry News

The Media Oxpecker: Mo Subscribers, Mo Problems

Does Facebook have a spam-subscriber problem? Is there a glass ceiling for social media professionals in the newsroom? And science tells us how to not suck at Twitter. (FULL STORY)
AAN  |  02-03-2012  4:45 pm  |  Media Roundup

Alt-Weeklies Mine Roots To Drive Web Revenuenew

According to Tim Keck, publisher of Seattle's The Stranger and Portland, Ore.'s Mercury, alt-weeklies can draw on their iconoclastic voice, strong local entertainment coverage and close relationships with local businesses, to take the online lead in their communities and build their online revenue.
NetNewsCheck  |  02-01-2012  7:00 am  |  Industry News

The Media Oxpecker: With Social Media, Timing is Everything

When is the best time to Tweet? How far apart should Facebook posts be spaced? And is it time to start a 'Daily Deal Death Watch' website? (FULL STORY)
AAN  |  01-20-2012  1:54 pm  |  Media Roundup

The Media Oxpecker: Should Newspapers Stop Innovating?

The end of album reviews in SPIN magazine; Facebook's timeline format as an opportunity to reach out to readers; and are newspapers innovating too quickly? (FULL STORY)
AAN  |  01-13-2012  1:03 pm  |  Media Roundup

The Media Oxpecker: Cynical Traffic-Trawling is Bad for the Soul (and other lessons learned while favela paintballing)

David Carr explains why SOPA is a bad idea; Gannett equips its employees with iPads and iPhones; and a surprise candidate for the Most Sought-After Demographic Group of 2012. (FULL STORY)
AAN  |  01-06-2012  2:54 pm  |  Media Roundup

The Media Oxpecker: Rethinking the Pyramid of Desirable Media Jobs

What does it look like when a news story "shows its work"? Does compensating bloggers based on pageviews encourage them to write offensive material? And is working at the New York Times no longer the end-all, be-all job for journalists? (FULL STORY)
AAN  |  12-16-2011  6:05 pm  |  Media Roundup

The Media Oxpecker: Google and the Death of Content Farms

Yahoo sends 75,000 content farm articles into retirement; shield law doesn't apply to "Internet blogs," says judge; advertising execs prepare for a bleak 2012; and Groupon (allegedly) sinks to a new low. (FULL STORY)
AAN  |  12-09-2011  3:42 pm  |  Media Roundup