AAN News
Philadelphia City Paper Makes Shopping Locally Easy with Trunk Show
While more than 70 papers are asking their readers to pledge to spend $100 of their holiday shopping locally this year, in Philadelphia, one alt-weekly has taken it a step further. The City Paper is hosting a Trunk Show on the most overhyped of mall shopping days, the day after Thanksgiving, aka Black Friday. The show will feature clothing, jewelry, bags, stationery, housewares and more from local designers, craftspeople and boutiques. AAN News recently caught up with City Paper associate publisher Roxanne Cooper via email to find out more about the initiative.
(FULL STORY)
AAN News |
11-25-2008 11:59 am |
Industry News
Alt-Weeklies Around the Country Ask Readers to Shop Local
As part of an initiative launched earlier this month, AAN members from Hawaii to New York are running inventive marketing programs to get their readers to shop locally this holiday season. The papers are urging readers to spend at least $100 of their holiday money this fall at locally owned stores in their communities -- a move that could pump more than $2.9 billion into urban economies during this recession-plagued season. Links to several papers' efforts can be found here. If your paper is missing from our link list, please contact Jon Whiten at jwhiten (at) aan.org and we'll add it to the list.
(FULL STORY)
AAN News |
11-25-2008 10:59 am |
Industry News
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The Stranger and Ace Hotel Launch 'Trainsetters' Programnew
In collaboration with Travel Portland and Amtrak Cascades, Ace Hotel and
The Stranger have launched Trainsetters -- a program that encourages
train travel from Seattle to Portland and supports Portland's independent
shops this holiday season. The program is aimed at an emerging travel market: younger travelers who are sick of the hassle and high costs of driving
and air travel, and who prefer the train's practical and aesthetic benefits. Trainsetters will be promoted via design collaborations between The Stranger and Ace Hotel, including postcards, posters and custom coffee sleeves on the train, ads in The Stranger, and also on the web at www.trainsetters.com.
The Stranger Press Release (pdf) |
11-25-2008 9:58 am |
Press Releases
Willamette Week Honors This Year's Skidmore Prize Winnersnew
For the past five years, as part of its annual Give!Guide, which this year features 55 worthy Portland nonprofits, the paper has honored young nonprofit leaders with the Skidmore Prize. At a ceremony last week, the four recipients (Katy Kolker, Amy Harwood, Rodolfo Serna and Polly Bangs) each got a plaque and a check for $4,000 from WW publisher Richard Meeker and Multnomah County Commissioner Ted Wheeler. Read more about the honorees and their work here.
Willamette Week |
11-25-2008 8:42 am |
Industry News
Looking for an Illustrator, First Night Boston Turns to the Dignew
When First Night, the annual New Year's Eve celebration, was trying to find an artist to create buttons for this year's festival, it turned to Boston's Weekly Dig. First Night spokeswoman Joyce Linehan tells the Boston Globe that once organizers decided they wanted an illustrator, they asked staffers at the paper for recommendations, since they work with illustrators all the time.
The Boston Globe |
11-25-2008 8:29 am |
Industry News
L.A. Weekly Rolls Out 'Long Live Print' Campaignnew
AdRants |
11-24-2008 8:23 am |
Industry News
Isthmus Asks Consumers to Shop Local This Holiday Season
Isthmus Publishing Press Release |
11-21-2008 9:11 am |
Press Releases
What's In Store for the 2009 Online Ad Spend?new
While Borrell Associates recently predicted that online ad spending will top out next year, Online Media Daily reports that some industry leaders are challenging the firm's prognosis. One eMarketer senior analyst says that while they see the slowest year of growth since '03, "we do see growth." Meanwhile, another study, by Advertiser Perceptions Inc., finds that the number of media brands ad executives plan to place ads in over the next six months is expanding for online media, but declining for print outlets. And in another bit of online ad news, mobile web ad provider Admob reports that requests for iPhone ads have increased 1000 percent in four months, making it the top device on the Admob network.
Online Media Daily | The Industry Standard |
11-20-2008 10:46 am |
Industry News
Alt-Weeklies Using SelectAlternatives See Significant Growth in '08
SelectAlternatives has released a study of 15 papers using its personals/social networking software comparing Jan.-Oct. 2008 against Jan.-Oct. 2007. The study found that total revenues are up 8 percent; personals revenues are up 16 percent; and adult Revenues are down five percent. Web traffic also saw significant increases, with total page views increasing 12 percent, to 60.7 million in '08.
(FULL STORY)
Sutcliffe Associates, LLC Press Release |
11-20-2008 9:04 am |
Press Releases
Verve Wireless Partners with Local Search and Paid Listings Network
Partnership Extends Publishers' Local Platform to Mobile
(FULL STORY)
Verve Wireless Press Release |
11-20-2008 9:24 am |
Press Releases
Citysearch Geo-Targets Locations, Adsnew
Online Media Daily |
11-20-2008 8:25 am |
Industry News
Boise Weekly Raises Nearly $13K at Cover Art Auctionnew
On the seventh anniversary of the event, the Weekly once again auctioned off a year's worth of cover art to fund a worthy cause. Last week's haul brings the total to date raised by the event to more than $78,000. The beneficiary of this year's auction has yet to be determined, but in the past the paper has funded causes like childrens' arts organizations and a work of public art.
Boise Weekly |
11-18-2008 11:00 am |
Industry News
Two New Motions Filed in Creative Loafing Bankruptcy Casenew
Last week, Creative Loafing asked a bankruptcy judge to authorize CEO Ben Eason to hire the investment banking firm that brokered the Reader/City Paper purchase to evaluate the company's business plan, seek new financing, and prepare the company to be sold if necessary, Atlanta Magazine's Steve Fennessy reports. Meanwhile, Eason's largest creditor, Atalaya Capital Management, asked the judge to lift the automatic stay that prevented CL from defaulting on its loan, arguing that the value of the company is falling with each passing day due to the bankruptcy filing and to "downward trends in the advertising industry." Eason tells Fennessy he stands by his decision to expand. "I think it's one of the smartest things we've done," he says. "I'd rather be navigating [the economic downturn] with Washington City Paper and Chicago Reader and [syndicated column] Straight Dope than without them." MORE: The Reader's Michael Miner weighs in, and City Paper consolidates its office into one floor.
Atlanta Magazine |
11-17-2008 12:11 pm |
Industry News
Google Releases Search Engine Optimization Starter Guidenew
Google |
11-14-2008 11:03 am |
Industry News
VVM's Digital Director Talks About How They've Approached the Webnew
In a video interview from last month's Digital Hollywood conference, Village Voice Media director of web and digital operations Bill Jensen tells Vator TV's Ezra Roizen about how VVM has stepped up its game online. "The key is ... we had to go daily," Jensen says. "That was the biggest challenge ... changing the culture to go from weekly to daily." He says that each VVM paper now has about 30 pieces of daily content going up on its site, in addition to the weekly content being created for the paper.
Vator TV |
11-13-2008 1:06 pm |
Industry News
