Sessions Tagged: Interactive
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Please Note: Schedule is subject to change.
Thursday, July 10
10:30 am
to
2:30 pm
In today's highly competitive media market, it's more important than ever to continue to sharpen our sales skills to retain and win new business from businesses in our market. SMBs are being bombarded by media reps and those who win the business are at the top of their game in understanding customer needs and demonstrating value and return on investment. This workshop will cover all the fundamentals of the sales process from prospecting to closing and everything in between. Amie Stein, director of training and development for the Local Media Association, and a veteran of the newspaper industry will lead this highly interactive session which will provide both sales executives and leaders with ways to further develop as sales professionals and successful sales teams.
Speaker:
Amie Stein, Local Media Association
Amie Stein is a 19-year veteran of the newspaper publishing industry. Amie is the director of training & development for Room: Capitol Ballroom 4
2 pm
to
5 pm
3 pm
to
3:45 pm
Meet fellow creative types at the start of the convention. More info and topics to follow.
Moderator:
Jandos Rothstein, Washington City Paper
Room: Legislative Terrace
4 pm
to
4:40 pm
Who's selling what? Are your reps using the tools/technology out there to effectively sell your products and to refine their presentation skills in a engaging way (Prezi, Slideshare, Linkedin, Email marketing, Videos)? Come show off your stuff! In this interactive session, give us your best pitch and then pick up on something new when your AAN colleagues give you their hard sell. Don't forget to bring your sales materials (one-sheets, swag, etc.) to share.
Moderator:
Christine Oreskovich, The Coast
Room: Capitol Ballroom 4
Friday, July 11
8:30 am
to
5 pm
Light breakfast will be available at 8:30 a.m. Plenty of time to grab coffee and a bagel and get to the opening session by 9 a.m.
Room: Capitol Ballroom 1/2/3
1 pm
to
1:45 pm
AAN's lawyer, Kevin Goldberg will be available to discuss legal issues (but not give legal advice) free of charge; in the (unlikely) event that everyone is too shy to ask questions, Kevin has some issues at the ready to kick start the discussion.
Speaker:
Kevin Goldberg, Fletcher, Heald & Hildreth
Kevin Goldberg is an attorney with Fletcher, Heald & Hildreth. His expertise is in First Amendment, Freedom of Information Act, and intellectual property issues, particularly copyright and trademark matters encountered by content creators and users. Kevin has a B.A. from James Madison University and a J.D. George Washington University.
Room: Meeting Suite 6
3:15 pm
to
4 pm
Come battle it out and stretch your creative muscles in our Cover Design Cage Match! Open to designers or anyone who is curious about the brainstorming process. This will be a fast-paced, creative exercise session.
Moderators:
Elizabeth Jones, Nashville Scene and Todd Bates, Creative Loafing (Tampa)
Todd Bates is the creative director at Creative Loafing (Tampa), where he occasionally wears the hat of photographer as well. His award-winning designs have graced the pages of CL, off and on, for nearly a decade. During an 8-year break from the alt-weekly world, he escaped the Florida heat for a career in book design in Seattle. His publishing clients included Simon & Schuster, Pixar, NASCAR, Lucasfilm, Marvel, Barnes & Noble and Chronicle Books. When he’s off the clock he can be found roadside-shooting his ever-growing series on vintage neon signs.
Room: Meeting Suite 7
Who manages your social media internally? Is your overall strategy more focused on driving readership, growing fans, promoting specials, or making money on social? In this open forum, we'll find out how papers both large and small are spreading the social media workload and managing the inevitable tensions between the marketing and editorial sides. Come prepared to share!
Moderator:
Molly Willmott
Molly Willmott is director of new media for The Memphis Flyer. She is the Electronic Publishing Chair on the AAN Board of Directors.
Room: Meeting Suite 5
Saturday, July 12
9 am
to
3 pm
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