Sessions Tagged: Ad
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Please Note: Schedule is subject to change.
Thursday, July 10
10:30 am
to
2:30 pm
In today's highly competitive media market, it's more important than ever to continue to sharpen our sales skills to retain and win new business from businesses in our market. SMBs are being bombarded by media reps and those who win the business are at the top of their game in understanding customer needs and demonstrating value and return on investment. This workshop will cover all the fundamentals of the sales process from prospecting to closing and everything in between. Amie Stein, director of training and development for the Local Media Association, and a veteran of the newspaper industry will lead this highly interactive session which will provide both sales executives and leaders with ways to further develop as sales professionals and successful sales teams.
Speaker:
Amie Stein, Local Media Association
Room: Capitol Ballroom 4
3 pm
to
3:45 pm
Two alt-weekly ad veterans share real life examples of how you can rejuvenate your print and online classified sections.
Panelists:
Jill Weigel, Boise Weekly and Blair Barna, Charleston City Paper
Room: Meeting Suite 5
4 pm
to
4:40 pm
Who's selling what? Are your reps using the tools/technology out there to effectively sell your products and to refine their presentation skills in a engaging way (Prezi, Slideshare, Linkedin, Email marketing, Videos)? Come show off your stuff! In this interactive session, give us your best pitch and then pick up on something new when your AAN colleagues give you their hard sell. Don't forget to bring your sales materials (one-sheets, swag, etc.) to share.
Moderator:
Christine Oreskovich, The Coast
Room: Capitol Ballroom 4
Friday, July 11
10:15 am
to
11 am
Mobile device use is exploding. New interfaces, personalization and interaction within the content experience are at the forefront of growth now and in the years ahead. How can alternative media leverage mobile technologies to embrace, optimize and innovate in the space. We'll review current trends and research, then look forward into the future and think about how you should plan your mobile product strategies.
Moderator:
Blair Barna, Charleston City Paper
Panelists:
Justin Ellis, Nieman Journalism Lab and Wouter Vermeulen, Opera Mediaworks
Room: Capitol Ballroom 4
11:15 am
to
12:15 pm
Are your clients and prospects so consumed with their digital strategies it's hard to get a word in edgewise, much less present the power of your brand to bring new customers? Get in on the conversation with a platform and vendor agnostic primer that will quickly arm you and your reps to talk about digital services, even as you're still deciding if and which ones you want to offer, and tie that in with your current offerings. Any rep can have great free digital advice at their fingertips for any client in minutes. Get the appointment (damn near) every time. Send us one client you need to break through with and we'll include them in our conversation.
Moderator:
John Heaston, The Reader
Panelists:
Stuart Folb, Voice Media Group, Chris Robino, SearchRankings.Net, Kris Kluver, Social Media Contractors and David Walker, SouthComm
Room: Capitol Ballroom 4
11:15 am
to
12 pm
To stay ahead of the competition, it's vital that we constantly reinvent our businesses and ourselves, and the only way to accomplish this is by having an entrepreneurial mindset. Developing an entrepreneurial mindset is all about altering your perspective: No matter how long you've been in business, you're starting it anew today. In this session, Nashville Entrepreneur Center founder and CEO Michael Burcham will discuss key areas you can focus on to build your own entrepreneurial mindset.
Speaker:
Michael Burcham, Nashville Entrepreneur Center
Room: Davidson
1 pm
to
1:45 pm
Time to flip the tables and take a look at the media landscape from the ad buyers' perspective. What trends are they seeing? And is your publication offering what today's ad buyers want?
Panelists:
David Crawford, SRDS and Tim Bingaman, Circulation Verification Council
Room: Davidson
2 pm
to
2:45 pm
Vendasta’s Co-founder & VP Marketing Jeff Tomlin will talk about strategies of building revenue with traditional sales approaches, vs. building market share. He’ll help you work through the thought process and connect the dots with other successful digital success stories, examine why traditional media sales need digital foundations today, and connect the products with the sales strategy to create a 10X improvement of digital revenue growth.
Introduction by Molly Willmott, The Memphis Flyer
Introduction by Molly Willmott, The Memphis Flyer
Speaker:
Jeff Tomlin, VendAsta
Room: Capitol Ballroom 4
5:15 pm
to
5:45 pm
Overview and demo of Pricing Engine ordering and reporting systems, and hands on training and Q&A for pilot partners and those interested in learning more about adding SEM and Digital Ad Sales to their portfolio.
Speaker:
Jeremy Kagan, Pricing Engine
Room: Meeting Suite 5
Saturday, July 12
10:45 am
to
11:30 am
Needs based?
Consultative?
Insight?
How does selling with Multimedia and packages change?
Panelists:
Kevin Hoppes, AdStrix, Michael Wagner, Euclid Media and Blair Barna, Charleston City Paper
Room: Meeting Suite 5