Sessions Tagged: Interactive
- Show:
- All Sessions
- |
- Titles Only
- |
- Full Descriptions
- Sessions Tagged:
- Ad | All | Biz | Business | Design | Digital | Edit | Editorial | Interactive | Meet & Greet | Special Event | Trade Show | User Group
Thursday, July 11
1:30 pm
to
5 pm
1:30 pm
to
2:30 pm
Make your way to the Bayfront Ballroom to visit our exhibitors, grab a beverage, and meet up with old and new friends before heading to today's workshops.
Room: Bayfront
2:30 pm
to
4 pm
AAN's lawyer, Kevin Goldberg will be available to discuss legal issues (but not give legal advice) free of charge; in the (unlikely) event that everyone is too shy to ask questions, Kevin has some issues at the ready to kick start the discussion.
Speaker:
Kevin Goldberg, Fletcher, Heald & Hildreth
Kevin Goldberg is an attorney with Fletcher, Heald & Hildreth. His expertise is in First Amendment, Freedom of Information Act, and intellectual property issues, particularly copyright and trademark matters encountered by content creators and users. Kevin has a B.A. from James Madison University and a J.D. George Washington University.
Room: Brickell
Waiting for an RFP to land in your inbox, then scrambling for 24 hours to put together a haphazard proposal that doesn’t get accepted? We cannot do business like this any longer.
Brands are looking for something different, and if you and your network are just offering up banner ads, you WILL fail. It is time to get proactive. Creativity is as important as reach, and agencies are looking for multiplatform campaigns that utilize web, print, mobile, branded content and street teams to deliver a compelling package to the agencies.
In this workshop, we'll split up into teams, and each will create a proposal to deliver to a specific advertising category: Telecom, Insurance, Beer/Liquor, Soft Drinks. This will include ideas for branded content, events, microsites and other digital products, catered to each category. We will have the groups devote 30-45 minutes to create a list of ideas on what they will deliver to the client. Then a representative from each group will pitch the ideas to the room in the final 30 minutes of the session.
Moderator:
Bill Jensen
Room: Merrick
4 pm
to
4:30 pm
Make your way to the Bayfront Ballroom to visit our exhibitors, grab a beverage and learn about Miami's food scene. Laine Doss, lead food and spirits reporter for Miami New Times and Broward/Palm Beach New Times will be joined by Jamie DeRosa chef/partner at Tongue & Cheek, and Kris Wessel chef/owner at Florida Cookery. Hear how writers and chefs can work together to create a story, while incorporating social media to drive people to that story.
Speakers:
Jamie DeRosa, Tongue & Cheek and Kris Wessel, Florida Cookery
Moderator:
Laine Doss, Miami New Times & Broward/Palm Beach New Times
Room: Bayfront
5:45 pm
to
6:30 pm
First time attendees and those new to AAN are invited to share a libation and network with AAN veterans and board members.
Room: Tuttle/Guzman (Junior Ballroom)
Friday, July 12
8:30 am
to
5 pm
11 am
to
11:30 am
Make your way to the Bayfront Ballroom to visit our exhibitors, meet Gary Shapiro and catch a 10-minute AAN Talk from Seven Days; Does the growing video game industry offer opportunities for altweeklies? This spring, Seven Days partnered with a local gaming studio and Burlington’s waterfront science center to create Runoff, an arcade-style game about stormwater runoff. Associate Publisher Cathy Resmer explains the project and its lessons for journalists and publishers.
Speaker:
Cathy Resmer, Seven Days
Cathy Resmer is the associate publisher and web editor for Vermont's Room: Bayfront
2 pm
to
3 pm
Editors! Come shoot the bull during the Editors' Roundtable, led by Gambit editor Kevin Allman. As budgets tighten and we're expected to do more and more, alt-weekly editors are confronting many of the same challenges. How can you deliver a great paper under these circumstances without compromising your integrity or spending any more time and money — both of which are in short supply? The Editors' Roundtable will be a chance to ask questions, raise problems and see if some of your fellow editors have found useful solutions. If you attended the Editors' Roundtable in Detroit in 2012 (led by Rachael Daigle), or the digitally-focused Editors' Roundtable in San Francisco last January, this is the same format -- no speeches. We'll sit in a circle and just talk with each other. There will be treats. And Kleenex. No experts, just you and your fellow editors, sharing your hard-earned knowledge. And maybe a bit of bitching and whining.
Moderator:
Kevin Allman, Gambit
Room: Trade
3 pm
to
3:30 pm
Make your way to the Bayfront Ballroom to visit our exhibitors and listen to two 10-minute AAN Talks. The first will be led by Andy Sutcliffe, general manager of Salt Lake City Weekly. Andy will talk about how City Weekly has leveraged their online store as the hub and driver of our new revenue initiatives. The second will be led by Martin Cizmar, arts & culture editor at Willamette Week. He'll talk about how to effectively take under-reported daily stories to the next level.
Speakers:
Andy Sutcliffe, Salt Lake City Weekly and Martin Cizmar, Willamette Week
Room: Bayfront
4:30 pm
to
5:45 pm
A series of talks highlighting great ideas and other digital revenue success stories that you can take home and implement immediately. There will be time for Q&A.
Panelists:
Jeremy Mims, OwnLocal, Seth Forman, Travelzoo, Will Scott, Search Influence and Jeff Tomlin, VendAsta
Jeremy Mims is the cofounder of OwnLocal, a technology company that turns legacy media companies into full-fledged digital ad agencies. OwnLocal works with nearly 500 publications and is backed by Y Combinator, Baseline Ventures, Lerer Ventures, Automattic, The Knight Foundation, 500 Startups, Digital First Ventures, Paul Buchheit, Joshua Schachter, and other great investors. He and his company have been featured by NPR, Current TV, Editor & Publisher, Business Week, The Wall Street Journal, Forbes, Entrepreneur Magazine, TechCrunch, and more. He currently advises three additional startups and lives in New York City.
Seth Forman is currently the Director of Business Development at Travelzoo, a publicly traded global media company and publisher of travel, entertainment, and local deals. With over 26 million subscribers, Travelzoo is the largest publisher of deals on the Internet. His main responsibilities include building strategic partnerships across the US, Canada, and Europe with global brands such as the New York Times, Hearst Media, and Cox Communications and spearheading new revenue opportunities across web, mobile, and newsletter platforms. Seth has over five years experience working in digital media and e-commerce including advisory roles with startup companies. In 2011, he co-organized the NYC Travel Massive community, a non-profit networking group consisting of over 900 online travel professionals made up of entrepreneurs, bloggers, and marketers in the New York City metro region. Seth was selected to the 2011 Phocuswright Travel Conference Young Leaders Program and the 2012 Travelzoo CEO Leadership Circle. He graduated from Syracuse University in 2004 with a bachelor's degree in Marketing and Business.
Will Scott is CEO of 
Jeff Tomlin is Co-Founder and VP Marketing at VendAsta Technologies, a software development company providing white-label reputation and social presence management solutions serving over 250 media companies that serve local businesses. Prior to co-founding VendAsta at the beginning of 2008, Jeff was the Vice President of Strategy and Business Development at Point2 Technologies where he developed strategic relationships with companies like Google, Yahoo, the New York Times, CanWest, Classified Ventures and IAC Interactive Corp. He hates to say that he’s been doing this a long time, but he has vivid memories of marketing on Altavista, Hotbot and Excite...
Room: Sevilla
Saturday, July 13
8:30 am
to
1 pm
9 am
to
10 am
Topics will include collaborating on distribution racks (custom size with K-Rack) and creating a Best-of phone app.
Moderator:
Erik Cushman, Monterey County Weekly
Room: Merrick
10 am
to
10:15 am
Make your way to the Bayfront Ballroom to visit our exhibitors and listen to a 10-minute AAN Talk: Kathy Bailey, administrative director of Isthmus, learned about sustainability as a recruitment tool from Rebecca Ryan of Next Generation Consulting in Madison, Wisc. Come learn about six dimensions of sustainability that will help you build employee engagement, better your recruitment efforts and get you better bottom line results.
11:30 am
to
12:30 pm
Pull up a chair and talk shop with your fellow web editors and social media managers.
Moderator:
Becca Sickbert, Colorado Springs Independent
Room: Merrick
2:30 pm
to
3:30 pm
Steal these ideas! Everyone will share stories they've done or want to do, with the aim of generating a list of stories attendees can take home and implement. Prizes will be awarded for the best stories.
Moderators:
Erin Sullivan, Orlando Weekly and Alexa Schirtzinger
Erin Sullivan has been spent the last 15 years working for alt-weeklies. She was rescued from an extremely dull job in business journalism when she was hired as a staff writer for Metroland in Albany, N.Y. in 1998, and from 2002 until 2010, she was news editor, then managing editor at City Paper in Baltimore. She took the reins as editor of Orlando Weekly in 2010, and has been avoiding going to Walt Disney World ever since. She's also the owner of two awesome pit bulls and one mutt named Tucker who's also known as OW's Assistant Editor Dog.
Alexa Schirtzinger recently completed a John S. Knight Journalism Fellowship at Stanford University, focusing on alternative business models for local journalism, and was previously the editor of the Santa Fe Reporter.
Room: Trade
Hosted By
Sponsors
A hearty thank you to all of our 2013 sponsors. Please show your support by visiting them & learning all you can.
Exhibitors
