Sessions Tagged: Biz
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Thursday, July 11
1:30 pm
to
2:30 pm
In this session, we'll examine opportunities for alt-weeklies to increase engagement and most importantly revenue in the mobile arena, as well as looking at what other successful media companies are doing to position themselves to take advantage of the explosive growth of mobile without obliterating their budgets.
Panelists:
Matt Voigt, Saambaa and Louis Gump, LSN Mobile
Matt Voigt is a 3x entrepreneur and currently serves as the CEO of saambaa, which makes award-winning mobile entertainment technology for publishers. The saambaa app platform increases engagement and revenue for media companies by providing a branded mobile experience designed to monetize suggested events & entertainment destinations. The platform has no startup costs for publishers -- the company only gets paid through revenue share agreements. Prior to saambaa, Matt founded a successful Chicago real estate development firm and a niche medical staffing company. Matt cut his teeth during Dot Com 1.0 and filed the first of two patents prior to graduating from Loyola University Chicago, which he attended on academic scholarship. Matt enjoys hiking, mountaineering, cooking, running (because he likes cooking), exploring other cultures, and being around anything with a motor, wheels or wings.
Louis Gump is president and chief executive officer of Room: Sevilla
2:30 pm
to
4 pm
Time for some real talk: Your readers are getting older and grayer everyday. Who are the alternative news consumers of tomorrow? The same old formula isn't going to win them over. The first step towards finding your future readers is to take an honest look in the mirror and acknowledge what's really holding you back ... then blow it up.
Speakers:
Hiram Enriquez and Miranda Mulligan, Northwestern University
Hiram Enriquez is an accomplished media professional: experienced journalist, talent, producer, and a leader in the digital media space, combining a solid expertise in editorial and audience products with a strong passion for technology, innovation and digital lifestyles. Hiram is currently the Director of Digital Media for Room: Trade
4:30 pm
to
5:45 pm
Learn about new partnership opportunities offered through AAN which have the potential to generate additional revenue for your publication. Representatives from Cont3nt.com, LSN Mobile and Perfect Market will present.
Room: Sevilla
Friday, July 12
11:30 am
to
12:30 pm
U.S. cities are shaking out into three camps these days: Many (mostly) coastal cities that are rapidly developing and pricing out the middle and working class, and other cities — many located in the Rust Belt — that are struggling to remain viable at all. Then there's a third group of mostly Sun Belt cities which are growing economically but in many ways have more in common with traditional "suburbs" in terms of their urban form than they do with what we think of as cities. The fate of an individual alt-weekly is inextricably tied to the economic health of its city. What can their divergent paths tell us about the future of the industry as a whole?
Speaker:
Sarah Goodyear, Atlantic Cities
Moderator:
Alexa Schirtzinger
Sarah Goodyear Sarah Goodyear writes about cities and the people who live in them, mostly as a contributing writer at 
Alexa Schirtzinger recently completed a John S. Knight Journalism Fellowship at Stanford University, focusing on alternative business models for local journalism, and was previously the editor of the Santa Fe Reporter.
Room: Brickell
If you hear the phrase "workplace design" do you think of high rise office buildings containing cubicle farms? What if we as leaders thought about workplace design in terms of who represents our community and how they fit within the culture of our newsrooms? How would you go about finding the very people who could carry out your vision of community engagement while growing your consumer base? Join NPR and UNITY Journalists consultant Doug Mitchell who will lead the discussion.
Speaker:
Doug Mitchell
Doug Mitchell is a nationally recognized media trainer, project strategist and career coach. His former students who are now working professionals send him wedding invitations (he shows up) and birth announcements. Doug is a former Knight International Press Fellow and William S. Fulbright Scholar to Chile and spent 21.5 years as a producer and director at NPR, where he still consults on diversity related projects. While at NPR he created and managed a professional development program called "next generation radio" and built NPR's "Intern Edition." Currently, he's co-director of a startup camp funded by the Ford Foundation to develop journalists of color as tomorrow's media CEOs and a consultant and project manager for NPR. He likes to create substantive, progressive media projects from scratch.
Room: Trade
Today, Voice Media Group is the largest group of metropolitan newsweeklies in the United States, publishing papers in eleven of the country's most vibrant cities with websites and social media that draw millions of visitors from around the world. The chain's papers have won hundreds of national awards including top honors in the Livingston Award for Young Journalists, Investigative Reporters and Editors, and three Pulitzer Prizes. In this presentation, CEO Scott Tobias and other top executives will describe the company's evolution in both advertising and editorial, and showcase upcoming digital products and client services.
Room: Sevilla
3:30 pm
to
4:30 pm
The digital ad market favors scale. Networking with other like-minded publishers allows alt-weeklies to maintain their fierce independence while gaining the strength of scale in the digital marketplace. In this session, you'll hear from three ad networks that can help AAN publications gain audience insights and monetize their content.
Scott Karp is the co-founder and CEO of 
David Walker currently manages SouthComm Digital, LLC as a standalone digital agency supporting
SouthComm Communications, a suite of Alternative news weeklies and niche publications. Prior to
SouthComm David held a similar role at Creative Loafing Media and has at his disposal relationships with
multiple digital ad networks, Ad Exchanges and technology partners. From interest based displays to
multiple retargeting tactics to video solutions SouthComm Digital supplies their markets ability to scale
in the digital space.
David understands the challenges and opportunities in the ALT world having been a long time employee
of Washington City Paper where he held the position of Advertising Director up until 2010. He led WCP
and then all 5 CL markets to achieve their digital sales objectives, including training and establishing best
practices in digital sales.
David lives in Washington DC with his wife and two young sons.
4:30 pm
to
5:45 pm
In the ultimate case study that proves that print isn't dead, Elizabeth Nitz of The Austin Chronicle will showcase how they were able to put out a 190+ page weekly product for SXSW as well as three DAILY print products that were 60+ pages each (not to mention digital offerings). We'll examine The Chronicle's success story in depth,and you can learn how to make your special sections work for you.
Speaker:
Elizabeth Nitz, Austin Chronicle
Room: Brickell
Saturday, July 13
8:30 am
to
9 am
Join us for a light breakfast and talks from Publish88 and cXense.
Speakers:
Mikal Rohde, cXense and Emilio Arriaga, Publish88
Room: Brickell
9 am
to
10 am
Topics will include collaborating on distribution racks (custom size with K-Rack) and creating a Best-of phone app.
Moderator:
Erik Cushman, Monterey County Weekly
Room: Merrick
Demand for eBooks is skyrocketing, and the tools to create them are so simple that even an alt-weekly editor can figure it out. You already have the content, so why not give it a broader audience -- while also generating some revenue? Hear from AAN members who have been there, done that.
Panelists:
Stephen H. Segal, Philadelphia Weekly, Nina Sachdev Hoffman, Philadelphia Weekly, Terrence McCoy, New Times Broward-Palm Beach and Andy Van De Voorde, Voice Media Group
Nina Sachdev Hoffman is a Philadelphia journalist with more than nine years of editing, writing and management experience. She has worked at the Dallas Morning News, the Santa Rosa (Calif.) Press Democrat and the Philadelphia Daily News in almost every capacity imaginable. She is just as comfortable editing a Pulitzer Prize-winning series on police corruption as she is writing those tabloid headlines that everyone loves to hate (or the other way around?). She started her career as a copy editor, so you know her grammar is tight. Now, as Philadelphia Weekly's senior editor, she's in charge of managing nonprofit partnerships, developing promotional strategies for Philly Weekly's events and editorial projects, and figuring out how to make people laugh and engage with her on Twitter and Facebook. (Follow Room: Trade
11:30 am
to
12:30 pm
Pushdown, interstitials, search banners, reskins, pencil bars, peelbacks, text-based ads and more. Plus selling verticals, sponsorships and more ways to score digital revenue outside of the normal banner ad.
Moderator:
Jeanne Foster, Gambit
Jeanne Foster is associate publisher of Gambit. A New Orleans native, Foster studied at the Fashion Institute of Technology in New York City and began her publishing career as an intern at Time Out New York. Foster has been an employee of Gambit since 2001, serving in various capacities including advertising coordinator and assistant advertising director. Foster has served as project manager for many digital projects for Gambit, including client-designed mobile sites and multiple redesigns of Gambit's website, bestofneworleans.com. She also has headed development for online and print promotions and served as project manager for the company's special events, including the Gambit Food Revue.
Ben Ilfeld is the founder of AdGlue, a revolutionary platform that allows advertisers to "glue" ads next to content they love. Publishers of high quality content now have a way to engage advertisers and learn from their behavior. In addition, Ben owns The Sacramento Press, a local independent online news publication serving his home town. He also founded The Sacramento Local Online Advertising Network (SLOAN), the first independent network of its kind.
Stephanie Hamilton , an interactive, digital content expert is responsible for leading Local Corp.'s digital solutions for publishers. Hamilton has more than 15 years of experience in interactive including search engine optimization and social media. Her expertise is in helping publishers attract new visitors, increase traffic and generate new revenue through their online properties. She comes to Local Corp. from a strong digital marketing and advertising background and previously served as the product manager of local search and social media for Freedom Communications. Hamilton also spearheaded one of the first internal digital agencies at the Orange County Register (a Freedom publication), as well as spent time leading integrated online strategies for media companies like, Emmis Communications and Primedia. Hamilton is a graduate of Arizona State University and certified in mass media from UCLA.
Room: Sevilla
1:15 pm
to
2:30 pm
2:30 pm
to
3:30 pm
In this session we'll break down the various new business models being rolled out by papers across the country that are helping them diversify their offerings and add to the bottom line. New revenue options include: event marketing, reputation management, merchandise, social media sales and more.
Moderator:
Frank Dubec, C-Ville Weekly
Panelists:
Rebecca Schoenkopf, Wonkette, Scott Murtaugh, InfoGroup and Lindsey Millar, Arkansas Times
Room: Sevilla
Michael Crystal will moderate discussion of this year's updated and different benchmarking survey. (Closed session, open only to AAN members who completed the longer version of the annual survey.)
Moderator:
Michael Crystal
Room: Brickell
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