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Friday, July 12
2 pm
to
3 pm
Analytics isn't just for web geeks anymore. What can editorial and sales teams learn from the wealth of audience data found in Chartbeat, GetClicky, and Google Analytics? Your readers might tell you one thing, but their mouse clicks reveal what they really want.
Speakers:
Anke Audenaert, OpenX and Doug Benedicto, Chartbeat
Moderator:
Molly Willmott
Anke Audenaert is the Vice President of Revenue Intelligence at OpenX and the Chief Research Officer at JumpTime. An Internet industry veteran, Anke previously worked at Yahoo! for 8 years, building and leading its Global Market Research team. Anke also created and led Yahoo!’s Homepage Network Optimization Team, which was responsible for driving over 100 million-plus unique users per month through its media and entertainment network. Anke is an Adjunct Professor at the Anderson School of Management at UCLA, where she teaches Online Marketing and Analytics.
Doug Benedicto leads the Chartcorps education team at Chartbeat, the leading online data service showing editorial and ad sales teams what matters, so they can act when it matters. He functions as a newsroom consultant and support engineer and has spent countless hours working with the editorial teams of every sort of digital content publisher, from niche blogs to fashion magazines to global news sites. Prior to studying newsroom workflows, Doug studied bats and neuroscience, and used robots to help in the fight against multiple sclerosis.
Molly Willmott is director of new media for The Memphis Flyer. She is the Electronic Publishing Chair on the AAN Board of Directors.
Room: Brickell
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