All Sessions

Thursday, July 11
1:30 pm to 5 pm

Room: Bayfront

1:30 pm to 2:30 pm
In this session, we'll examine opportunities for alt-weeklies to increase engagement and most importantly revenue in the mobile arena, as well as looking at what other successful media companies are doing to position themselves to take advantage of the explosive growth of mobile without obliterating their budgets.
Tags: Digital, Biz
Panelists: Matt Voigt, Saambaa and Louis Gump, LSN Mobile

Room: Sevilla

Make your way to the Bayfront Ballroom to visit our exhibitors, grab a beverage, and meet up with old and new friends before heading to today's workshops.

Room: Bayfront

2:30 pm to 4 pm
Time for some real talk: Your readers are getting older and grayer everyday. Who are the alternative news consumers of tomorrow? The same old formula isn't going to win them over. The first step towards finding your future readers is to take an honest look in the mirror and acknowledge what's really holding you back ... then blow it up.
Tags: Biz, Edit
Speakers: Hiram Enriquez and Miranda Mulligan, Northwestern University

Room: Trade

AAN's lawyer, Kevin Goldberg will be available to discuss legal issues (but not give legal advice) free of charge; in the (unlikely) event that everyone is too shy to ask questions, Kevin has some issues at the ready to kick start the discussion.
Speaker: Kevin Goldberg, Fletcher, Heald & Hildreth

Room: Brickell

Waiting for an RFP to land in your inbox, then scrambling for 24 hours to put together a haphazard proposal that doesn’t get accepted? We cannot do business like this any longer.

Brands are looking for something different, and if you and your network are just offering up banner ads, you WILL fail. It is time to get proactive. Creativity is as important as reach, and agencies are looking for multiplatform campaigns that utilize web, print, mobile, branded content and street teams to deliver a compelling package to the agencies.

In this workshop, we'll split up into teams, and each will create a proposal to deliver to a specific advertising category: Telecom, Insurance, Beer/Liquor, Soft Drinks. This will include ideas for branded content, events, microsites and other digital products, catered to each category. We will have the groups devote 30-45 minutes to create a list of ideas on what they will deliver to the client. Then a representative from each group will pitch the ideas to the room in the final 30 minutes of the session.

Moderator: Bill Jensen

Room: Merrick

So you're on Twitter. Now what? What's your strategy for building audience and how do you measure the effectiveness of your social media efforts? Social media isn't going away, so it's time to level up your game.
Tags: Digital, Edit
Moderator: Jose D. Duran, Miami New Times
Panelists: Daniel Victor, New York Times, Kevin Spidel, Voice Media Group and Gwynedd Stuart, Chicago Reader

Room: Sevilla

4 pm to 4:30 pm
Make your way to the Bayfront Ballroom to visit our exhibitors, grab a beverage and learn about Miami's food scene. Laine Doss, lead food and spirits reporter for Miami New Times and Broward/Palm Beach New Times will be joined by Jamie DeRosa chef/partner at Tongue & Cheek, and Kris Wessel chef/owner at Florida Cookery. Hear how writers and chefs can work together to create a story, while incorporating social media to drive people to that story.
Speakers: Jamie DeRosa, Tongue & Cheek and Kris Wessel, Florida Cookery
Moderator: Laine Doss, Miami New Times & Broward/Palm Beach New Times

Room: Bayfront

4:30 pm to 5:45 pm
Learn about new partnership opportunities offered through AAN which have the potential to generate additional revenue for your publication. Representatives from Cont3nt.com, LSN Mobile and Perfect Market will present.
Tags: Biz, Digital

Room: Sevilla

4:30 pm to 5:30 pm

Room: Star/Palm Isles

5:45 pm to 6:30 pm
First time attendees and those new to AAN are invited to share a libation and network with AAN veterans and board members.

Room: Tuttle/Guzman (Junior Ballroom)

6:30 pm to 8 pm
Join your fellow convention attendees for drinks and light appetizers before heading out to explore Miami.

Room: Poolside

Friday, July 12
8:30 am to 5 pm
Stop by at 8:30 am for light breakfast and spend time with our exhibitors.

Room: Bayfront

8:45 am to 11 am
Welcome: Fran Zankowski, Colorado Springs Independent
Keynote Speakers: Gary Shapiro and Matt Taibbi
Introduction: Paula Routly, Seven Days

Consumer Electronics Association president/CEO Gary Shapiro will kick off the first full day of sessions by explaining how alt-weeklies can use "ninja innovation" to prepare for — and adapt to — industry change. No one understands the "adapt or perish" mindset better than the scrappy alt news industry, and Shapiro will explain how lessons from tae kwon do (in which he has a black belt) can help alt-weeklies harness their strengths and turn weaknesses into assets.

Lest there be any doubt that alt-weeklies are up to the challenge, Rolling Stone contributing editor Matt Taibbi will follow Shapiro's talk with a reminder that adapting and disrupting is what alts do best.
Tags: All
Speakers: Gary Shapiro, Consumer Electronics Association (CEA) and Matt Taibbi, Rolling Stone

Room: Brickell

11 am to 11:30 am
Make your way to the Bayfront Ballroom to visit our exhibitors, meet Gary Shapiro and catch a 10-minute AAN Talk from Seven Days; Does the growing video game industry offer opportunities for altweeklies? This spring, Seven Days partnered with a local gaming studio and Burlington’s waterfront science center to create Runoff, an arcade-style game about stormwater runoff. Associate Publisher Cathy Resmer explains the project and its lessons for journalists and publishers.
Speaker: Cathy Resmer, Seven Days

Room: Bayfront

11:30 am to 12:30 pm
U.S. cities are shaking out into three camps these days: Many (mostly) coastal cities that are rapidly developing and pricing out the middle and working class, and other cities — many located in the Rust Belt — that are struggling to remain viable at all. Then there's a third group of mostly Sun Belt cities which are growing economically but in many ways have more in common with traditional "suburbs" in terms of their urban form than they do with what we think of as cities. The fate of an individual alt-weekly is inextricably tied to the economic health of its city. What can their divergent paths tell us about the future of the industry as a whole?
Tags: Edit, Biz
Speaker: Sarah Goodyear, Atlantic Cities
Moderator: Alexa Schirtzinger

Room: Brickell

If you hear the phrase "workplace design" do you think of high rise office buildings containing cubicle farms? What if we as leaders thought about workplace design in terms of who represents our community and how they fit within the culture of our newsrooms? How would you go about finding the very people who could carry out your vision of community engagement while growing your consumer base? Join NPR and UNITY Journalists consultant Doug Mitchell who will lead the discussion.
Tags: Biz
Speaker: Doug Mitchell

Room: Trade

Today, Voice Media Group is the largest group of metropolitan newsweeklies in the United States, publishing papers in eleven of the country's most vibrant cities with websites and social media that draw millions of visitors from around the world. The chain's papers have won hundreds of national awards including top honors in the Livingston Award for Young Journalists, Investigative Reporters and Editors, and three Pulitzer Prizes. In this presentation, CEO Scott Tobias and other top executives will describe the company's evolution in both advertising and editorial, and showcase upcoming digital products and client services.
Tags: Ad, Biz, Digital

Room: Sevilla

12:45 pm to 2 pm
Former 2 Live Crew frontman and current Miami New Times columnist Luther "Uncle Luke" Campbell will be the featured speaker at the annual Free Speech Lunch.

2 Live Crew's double platinum album As Nasty As They Wanna Be was ruled legally obscene by a U.S. District Judge in 1990, making it illegal to sell in three South Florida counties. After performing four songs from the album in a Hollywood, Fla. nightclub, Campbell and two other band members were arrested and put on trial for violating obscenity laws. A jury acquitted the group of all charges, and two years later, the U.S. Court of Appeals for the 11th Circuit overturned the ruling which found the album obscene. "It apparently was the first time any federal appellate court had been asked to rule whether a musical composition was obscene," the South Florida Sun Sentinel reported at the time.

Campbell has been writing columns for Miami New Times since February 2010, where he shares his "crazy-ass views on current events." Jim DeFede — a reporter for CBS News in Miami and certified by New Times editor Chuck Strouse as the "most entertaining man alive" — will lead a Q&A with Campbell.

Optional event, pre-registration required.

Speaker: Luther Campbell

Room: Merrick

2 pm to 3 pm
Analytics isn't just for web geeks anymore. What can editorial and sales teams learn from the wealth of audience data found in Chartbeat, GetClicky, and Google Analytics? Your readers might tell you one thing, but their mouse clicks reveal what they really want.
Tags: Digital
Speakers: Anke Audenaert, OpenX and Doug Benedicto, Chartbeat
Moderator: Molly Willmott

Room: Brickell

Editors! Come shoot the bull during the Editors' Roundtable, led by Gambit editor Kevin Allman. As budgets tighten and we're expected to do more and more, alt-weekly editors are confronting many of the same challenges. How can you deliver a great paper under these circumstances without compromising your integrity or spending any more time and money — both of which are in short supply? The Editors' Roundtable will be a chance to ask questions, raise problems and see if some of your fellow editors have found useful solutions. If you attended the Editors' Roundtable in Detroit in 2012 (led by Rachael Daigle), or the digitally-focused Editors' Roundtable in San Francisco last January, this is the same format -- no speeches. We'll sit in a circle and just talk with each other. There will be treats. And Kleenex. No experts, just you and your fellow editors, sharing your hard-earned knowledge. And maybe a bit of bitching and whining.
Moderator: Kevin Allman, Gambit

Room: Trade

Time to flip the tables and take a look at the media landscape from the ad buyers' perspective. What trends are they seeing? And is your publication offering what today's ad buyers want?
Tags: Ad
Moderator: Penelope Huston-Baer, Contemporary Media, Inc.
Panelists: David Crawford, SRDS and Melanie Mathewson, Intersect Media Solutions

Room: Sevilla

We'll discuss creative responses to a lack of budget for photos, copy or space, how to effectively use infographics both in print and digital and how to design today’s print pages to draw in a generation raised on digital media.
Tags: Design
Moderator: Dora Sison, Gambit Weekly

Room: Flagler

3 pm to 3:30 pm
Make your way to the Bayfront Ballroom to visit our exhibitors and listen to two 10-minute AAN Talks. The first will be led by Andy Sutcliffe, general manager of Salt Lake City Weekly. Andy will talk about how City Weekly has leveraged their online store as the hub and driver of our new revenue initiatives. The second will be led by Martin Cizmar, arts & culture editor at Willamette Week. He'll talk about how to effectively take under-reported daily stories to the next level.
Speakers: Andy Sutcliffe, Salt Lake City Weekly and Martin Cizmar, Willamette Week

Room: Bayfront

3:30 pm to 4:30 pm
The digital ad market favors scale. Networking with other like-minded publishers allows alt-weeklies to maintain their fierce independence while gaining the strength of scale in the digital marketplace. In this session, you'll hear from three ad networks that can help AAN publications gain audience insights and monetize their content.
Tags: Ad, Biz, Digital
Panelists: Scott Karp, Publish2, David Walker, SouthComm and Mikal Rohde, cXense
Chris Barr, designer & Media Innovation Associate at Knight Foundation, will lead a hands-on session exploring how media organizations can utilize design thinking to develop and improve audience-focused products.
Speaker: Chris Barr, Knight Foundation

Room: Flagler

Matt Taibbi may well be America's best muckraker. He pens regular articles for Rolling Stone on things like the great financial crisis. Don Van Natta is a top investigative reporter who wrote about Monica Lewinsky and Rupert Murdoch for the New York Times, has penned books about Hillary Clinton, presidential golf habits, and Babe Didrikson, and is now a senior writer at ESPN. Mike Sager is a bestselling author and Esquire superstar. The three will discuss long-form writing and literary success in both mainstream alternative worlds.
Tags: Edit
Speakers: Mike Sager, Esquire, Matt Taibbi, Rolling Stone and Don Van Natta Jr., ESPN
Moderator: Chuck Strouse, Miami New Times

Room: Sevilla

4:30 pm to 5:45 pm
A series of talks highlighting great ideas and other digital revenue success stories that you can take home and implement immediately. There will be time for Q&A.
Panelists: Jeremy Mims, OwnLocal, Seth Forman, Travelzoo, Will Scott, Search Influence and Jeff Tomlin, VendAsta

Room: Sevilla

Three writers who showed extraordinary enterprise in tracking down stories will talk about their reporting and adventures. Miami New Times editor Tim Elfrink penned stories on Biogenesis, the Coral Gables steroid clinic that allegedly provided performance-enhancing drugs to major leaguers including the Yankees Alex Rodriguez. John Maines was half of the reporting team at Fort Lauderdale's Sun-Sentinel that won this year's Public Service Pulitzer for showing that more than 800 police officers from a dozen agencies drove at average speeds of 90 to more than 120 miles per hour. They used data from highway tolls and GPS's. L.A. Weekly editor Sarah Fenske won the 2011 Livingston award for Young Journalists by revealing the housing director of Maricopa County, Ariz., was guilty of flagrant nepotism, cronyism and other corruption Her work forced his resignation and reorganization of the department.
Tags: Edit
Moderator: Patricia Calhoun, Westword
Panelists: Tim Elfrink, Miami New Times, Sarah Fenske, L.A. Weekly and John Maines, South Florida Sun Sentinel

Room: Trade

In the ultimate case study that proves that print isn't dead, Elizabeth Nitz of The Austin Chronicle will showcase how they were able to put out a 190+ page weekly product for SXSW as well as three DAILY print products that were 60+ pages each (not to mention digital offerings). We'll examine The Chronicle's success story in depth,and you can learn how to make your special sections work for you.
Tags: Ad, Biz
Speaker: Elizabeth Nitz, Austin Chronicle

Room: Brickell

8 pm to 11 pm
Friday night's party will take place from 8 to 11 p.m. at the Raleigh Hotel, one of South Beach's most glamorous locations. Just a couple hundred yards from the calm Atlantic seas, you'll lounge by the pool as you sip a mojito, listen to a DJ's Latin beat and relax in the tropical breeze. Appetizers will be provided by James Beard-award-winning chef Michael Schwartz. And hell, bring your bathing suit. You might even want to take a dip.
11 pm to 1 am
Forget a tour of the Florida Everglades. If you really want to see Miami's natural wildlife in action, you need to take the Miami New Times stripper bar tour. You'll get to see real life Florida Panthers salivate and throw stacks of dollar bills at lithe and buxom gazelles swinging and bouncing around the pole that helps sustain Miami’s precious sex-fueled eco-system.

We'll be departing Friday night, July 12, following the party. Exact time to be determined.

First stop: Tootsie's Cabaret. The mother ship of all strip clubs in south Florida. Located inside a 74,000 square foot warehouse, Tootsie's was recently ranked the number one gentleman's establishment by Complex magazine. In addition to the main area, the grind rooms, and champagne rooms, Tootsie's also houses a sports bar, Knockers, and a scaled replica of a NYC subway car for special friction dances. If you're feeling like a baller, Tootsie's VIP lounge offers a panoramic unobstructed view of the main stage. Oh and more than 200 dancers of course.

Second stop: King of Diamonds. The spot made famous by Lil Wayne, Drake, Rick Ross, and Floyd Mayweather, the KOD is Miami's hip-hop fueled pleasure palace. Founded by strip club pioneer Jack Galardi, King of Diamonds is the second largest strip club after Tootsie's, featuring a sex toy shop, a barber shop, and a hidden basketball court. Here you'll get to witness a monsoon of dollar bills raining on more than a 100 dancers who work the pole like astronauts training in zero gravity rooms.

Third and final stop: Scarlett's Cabaret in Hallandale Beach. Not as opulent or grand as Tootsie's and KOD, but a great bar to end the night. Friendly bartenders and wait staff. Strippers in LED costumes. And just a fun, laidback atmosphere.

Fine print: you're on your own for transportation, so bring cash to share taxis...and for other things that might require a supply of bills.

Saturday, July 13
8:30 am to 1 pm
Stop by at 8:30 am for light breakfast and spend time with our exhibitors.
8:30 am to 9 am
Join us for a light breakfast and talks from Publish88 and cXense.
Speakers: Mikal Rohde, cXense and Emilio Arriaga, Publish88

Room: Brickell

9 am to 10 am
Topics will include collaborating on distribution racks (custom size with K-Rack) and creating a Best-of phone app.
Moderator: Erik Cushman, Monterey County Weekly

Room: Merrick

The more they seem different, the more they are the same. In this session we'll discuss principles and sales strategies that are critical whether you're selling a dining guide in print or a dining app.
Tags: Ad
Panelists: Robby Robbins, Santa Barbara Independent, Lori Collier Waran, Style Weekly and Andy Sutcliffe, Salt Lake City Weekly

Room: Sevilla

Demand for eBooks is skyrocketing, and the tools to create them are so simple that even an alt-weekly editor can figure it out. You already have the content, so why not give it a broader audience -- while also generating some revenue? Hear from AAN members who have been there, done that.
Tags: Ad, Biz, Digital, Edit
Panelists: Stephen H. Segal, Philadelphia Weekly, Nina Sachdev Hoffman, Philadelphia Weekly, Terrence McCoy, New Times Broward-Palm Beach and Andy Van De Voorde, Voice Media Group

Room: Trade

10 am to 10:15 am
Make your way to the Bayfront Ballroom to visit our exhibitors and listen to a 10-minute AAN Talk: Kathy Bailey, administrative director of Isthmus, learned about sustainability as a recruitment tool from Rebecca Ryan of Next Generation Consulting in Madison, Wisc. Come learn about six dimensions of sustainability that will help you build employee engagement, better your recruitment efforts and get you better bottom line results.
10:15 am to 11:15 am
If you're not doing a quarter million or more in digital revenue, then come hear our dynamic duo of digital dough show you the blueprint what will help your paper to make big bucks in the future in digital.
Tags: Ad, Digital
Speakers: Stacy Volhein, Voice Media Group and Michael Wagner, Euclid Media
Moderator: Blair Barna, Charleston City Paper

Room: Trade

Doing well on the digital frontier but interested in how to take the next step? Let our gurus of growth help you navigate the next phase of your online presence in sales, marketing and more.
Tags: Ad, Digital
Speaker: Jason White, OpenX

Room: Flagler

Lawsuits can kill newspapers. Libel insurance covers almost nothing. Copyright laws have changed so radically that no one seems to know what images are legal to use on the web. Three of the the nation's most prestigious press lawyers -- including author Mark Sableman and Sanford Bohrer, the dean of Florida's journalism bar -- will discuss libel, copyright and pre-publication issues.
Panelists: Steve Suskin, Voice Media Group, Mark Sableman, Thompson Coburn LLP and Sanford L. Bohrer

Room: Sevilla

Explore the latest technologies, innovations, and best practices that are critical for alt-weeklies to compete and succeed against national news organizations, including mobile, social media integration, faceted search, pay-for-performance and more. Learn about new tools that can help maximize site traffic, increase customer satisfaction, and create new digital revenue opportunities.
Tags: Ad
Panelists: Tony Lee, CareerCast.com and Peter Meng, AdFreeq

Room: Brickell

11:30 am to 12:30 pm
With the U.S. Latino population booming in historically un-Latino states like North Carolina, Georgia, and Oklahoma, local media outlets in those markets face the challenge of covering their fastest growing community without the benefit of long-term cultural exposure to inform coverage. In this session, panelists will share insight on how journalists can fairly and accurately cover a demographic that Gustavo Arellano has dubbed "America's spiciest and largest minority."
Tags: Edit
Panelists: Gustavo Arellano, OC Weekly and Mari Torres, Univision

Room: Trade

Pull up a chair and talk shop with your fellow web editors and social media managers.
Moderator: Becca Sickbert, Colorado Springs Independent

Room: Merrick

Pushdown, interstitials, search banners, reskins, pencil bars, peelbacks, text-based ads and more. Plus selling verticals, sponsorships and more ways to score digital revenue outside of the normal banner ad.
Tags: Ad, Biz
Moderator: Jeanne Foster, Gambit
Panelists: Ben Ilfeld, AdGlue, Stephanie Hamilton, Local Corporation and Taylor Treese, MediaTrax

Room: Sevilla

1:15 pm to 2:30 pm
Tags: Ad, Biz, Digital, Edit

Room: Junior Ballroom

2 pm to 2:30 pm
See mini-presentations from AdGlue, Saamba/Planchat and Soket.
Tags: All
2:30 pm to 3:30 pm
Steal these ideas! Everyone will share stories they've done or want to do, with the aim of generating a list of stories attendees can take home and implement. Prizes will be awarded for the best stories.
Moderators: Erin Sullivan, Orlando Weekly and Alexa Schirtzinger

Room: Trade

In this session we'll break down the various new business models being rolled out by papers across the country that are helping them diversify their offerings and add to the bottom line. New revenue options include: event marketing, reputation management, merchandise, social media sales and more.
Tags: Biz
Moderator: Frank Dubec, C-Ville Weekly
Panelists: Rebecca Schoenkopf, Wonkette, Scott Murtaugh, InfoGroup and Lindsey Millar, Arkansas Times

Room: Sevilla

Michael Crystal will moderate discussion of this year's updated and different benchmarking survey. (Closed session, open only to AAN members who completed the longer version of the annual survey.)
Tags: Biz
Moderator: Michael Crystal

Room: Brickell

3:45 pm to 5 pm
AAN's annual bash to celebrate the best in alternative journalism. Come toast the winners of the 2013 AAN Awards, which recognize the most awesome, ass-kicking pieces of journalism to appear in alt publications across the U.S. and Canada. First-place winners will be honored with complimentary booze, bling, and the undying respect of their peers.
Attendance is free, but a $15 ticket buys you two drink tickets and some snacks.
Host: Enrique Limón, Santa Fe Reporter

Room: Merrick

7 pm to 11:30 pm
The Second Saturday Art Walk is Miami's single biggest party/social activity/way of enjoying mind-blowing painting and sculpture. There are not only dozens of galleries displaying some of the world's most cutting edge art, but a food truck corral and a crafts market. It's a gathering that grew up organically and regularly attracts hundreds -- or sometimes thousands -- of South Floridians to enjoy a neighborhood, Wynwood, that New York's Soho can only hope to imitate. We'll help you get there by Miami's free trolley and give you the info you need to enjoy the Art Walk with fellow attendees.

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SpinGo
PopMount
The Media Audit
TownWizard
SecondStreet
Newspaper Manager
Kostizi
AdPerfect
Metro Creative Graphics
Circulation Verification Council
Soket
Simply Publishing
Wehaa
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Columbia Journalism Schoool
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Ranger Data
Brown Paper Tickets
ALTeditor
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