Neil Chase is senior vice president for editorial at Federated Media, where he works with more than 100 of the best independent publishers on the web and oversees custom publishing projects for major clients. He has worked as an editor and page designer at a number of news organizations, including stints as managing editor at CBS MarketWatch and continuous news editor at The New York Times, and for five years he was an assistant professor at Northwestern University's Medill School of Journalism. Neil has also been a consultant for dozens of companies and publications.

Tim Ruder is the chief revenue officer and general manager of audience development services at Perfect Market, Inc., a leading provider of traffic and content optimization solutions for online publishers. He started his career with the Washington Post Co. in 1989, moving to the online division in 1995. During his 17 years with the Washington Post, Tim pioneered the development, management and growth of interactive business lines, serving in various marketing, sales, business development and operational roles, rising to the post of VP of marketing. Before achieving that title, he served as the local vice president, responsible for the company's regional market strategy, initiatives and operations. Under his leadership, washingtonpost.com achieved the highest reach of any local site in its market and claimed multiple industry awards for excellence. His efforts were instrumental to the successful launch, growth and dominant market position achieved by WPNI properties (washingtonpost.com, Slate, Newsweek.com, BudgetTravel.com and Sprig) in local, national and international markets. He oversaw the rise of washingtonpost.com. Tim has consulted with businesses adapting to the changing media landscape, supporting the development of new competencies in search engine marketing and interactive advertising. As a consultant to the Los Angeles Times, Tim helped latimes.com double its audience in less than 12 months. Tim holds a B.A. in political science from Purdue University and an MBA from George Mason University.