Tag: Social Media
Friday, July 16
3:15 pm
to
4:15 pm
SMO -- Social Media Optimization
Simon Owens, social media consultant, online journalist and founder of Bloggasm, will provide demonstrations on how he pitches bloggers, social media users, and online journalists to secure hits for articles and stories. In addition to showing the different measures for gauging reader engagement and how to retain more long-term readers, he will discuss the impact of online social news communities like Digg and Reddit and how to solicit help from those communities to drive traffic. Most importantly, Simon will stress the importance of journalists maintaining their own personal online "brands" that exist outside the publications for which they work. He will also present the results of a social media survey sent out to AAN member papers.
Speaker:
Simon Owens, Bloggasm
Saturday, July 17
10:15 am
to
11:15 am
Everybody is a Correspondent: So Now What?
Those people formerly known as the audience are consuming plenty of media, but a lot of it is generated by their pals, crowd-created on Twitter and Facebook, or by some guy in Lawrence, Kansas, whose cat plays a pretty mean piano. How can professionally generated content -- give or take, this is AAN we're talking about -- compete and rise above the clutter? We'll talk about friending social media in a new informational ecosystem.
Speaker:
David Carr, The New York Times
Please note: Programming and schedule subject to change.