Toronto 2010

Tag: Making A Difference

Friday, July 16
11:30 am to 12:30 pm
Launching End-of-Year Community Giveback Campaigns: How three Alt-weeklies built goodwill and raised $1.5 million as well as publicity for local non-profits.
Several local AAN papers have launched their own unique end-of-year community fundraising initiatives designed to catalyze giving by readers to worthy local non-profits. Last year, Willamette Week's Give! Campaign raised more than $900,000 for 79 local Portland area non-profits. Monterey County Weekly's Community Fund raised $543,000 for 73 nonprofits via its Local Economic Stimulus campaign. And the Colorado Springs Independent initial 2009 Give! campaign raised $198,000 for 29 local nonprofits. All of these papers are planning their 2010 end-of-year community campaigns. Come learn how your paper can launch similar campaigns, as well as what these papers did right, and wrong.
Moderator: Bradley Zeve, Monterey County Weekly
Panelists: Hal Brody, East Bay Express, Richard Meeker, Willamette Week and John Weiss, Colorado Springs Independent

Please note: Programming and schedule subject to change.

Hosted By
NOW Toronto
NOW Magazine - Everything Toronto

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