Tag: Benchmarking
Friday, July 16
10:15 am
to
11:15 am
Local Online and Mobile Ad Spending and Trending
You probably know how much online advertising revenue you're making with your Web site, but do you know whether you're doing better or worse than everybody else in online sales? Borrell Associates has agreed to conduct a benchmarking report for newsweeklies' online revenues and will outline the results in this session. Learn where your paper stacks up against other AAN members.
Speaker:
Andrew Martin, Borrell Associates
3:15 pm
to
4:15 pm
Financial Standards
Fran Zankowski will moderate discussion of this year's annual benchmarking survey. (Closed session, open only to AAN members who participated in the annual survey.)
Moderator:
Fran Zankowski, Colorado Springs Independent
Saturday, July 17
2:30 pm
to
3:30 pm
Editorial Standards
Newsroom staffing levels, freelance pay rates, page counts--this session is about the nitty gritty. In advance of this editors-only session, AAN editors will have the opportunity to fill out a survey that addresses various benchmarks, as well as queries about how they deploy their resources. The survey will ultimately be collated and available in the AAN resource library as an editorial standards document. The session will consist of a lively free-wheeling discussion about how editors are using their budgets and staffs with the goal of generating new ideas and inspiration.
Moderators:
Jimmy Boegle, Coachella Valley Independent and Hank Sims, North Coast Journal
Please note: Programming and schedule subject to change.