Tag: Advertising
Thursday, July 15
4 pm
to
5 pm
Rock Star Advertising Roundtables
We're not talking about just any old roundtables here. We're talking Bryan Adams, Canadian-rocker, pull-out-all-the-stops style roundtables. We're going to rock your advertising world with our 15-minute round-robin discussions that allow you to sit in on all three topics and learn:
• How Salt Lake City Weekly built a list of 20,000+ subscribers to five newsletters that sell out each week.
• How East Bay Express leverages beer sales sponsorships to yield 50k in revenue -- and has beer companies clamoring to get on board.
• How NOW Magazine developed an incredibly successful revenue niche in brokering pre-printed inserts.
• How Salt Lake City Weekly built a list of 20,000+ subscribers to five newsletters that sell out each week.
• How East Bay Express leverages beer sales sponsorships to yield 50k in revenue -- and has beer companies clamoring to get on board.
• How NOW Magazine developed an incredibly successful revenue niche in brokering pre-printed inserts.
Moderators:
Jody Colley, East Bay Express, Jim Rizzi, Salt Lake City Weekly and Pam Stephen, NOW Magazine
Host:
Blair Barna, Charleston City Paper
Friday, July 16
10:15 am
to
11:15 am
Local Online and Mobile Ad Spending and Trending
You probably know how much online advertising revenue you're making with your Web site, but do you know whether you're doing better or worse than everybody else in online sales? Borrell Associates has agreed to conduct a benchmarking report for newsweeklies' online revenues and will outline the results in this session. Learn where your paper stacks up against other AAN members.
Speaker:
Andrew Martin, Borrell Associates
3:15 pm
to
4:15 pm
The Localization Movement
The Localization Movement, popularized with "Shop Local" programs in cities throughout the U. S. and Canada, is a perfect match for altweeklies. Moderator Jody Colley, East Bay Express, will find out what altweeklies are doing in their communities, showcase the success stories and present the challenges. Participants will have time to talk about the opportunities that have yet to be explored.
Moderator:
Jody Colley, East Bay Express
Please note: Programming and schedule subject to change.