Yellow Pages Advertising on the Rise, Both in Print and Online

march 15, 2004  08:25 am
Pointing to a sunnier overall economic outlook as well as to the continued strong ROI that marketers are getting from the Yellow Pages, Norton commended the industry for embracing change while at the same time tending to its core strengths. "We're not just paper anymore," he noted. "Most of the paper companies are online now, plus some of them have CD-ROMs and some are moving into wireless. Publishers are doing a good job of getting information to consumers wherever and whenever they want it."