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Who Will the New Creative Loafing Turn to For National Ads?

By AAN Staff
july 26, 2007  12:22 pm
CEO Ben Eason tells Editor & Publisher he's not sure if the now-six paper chain will continue to use the Alternative Weekly Network (AWN) for national ad sales or switch over to the competing Ruxton Group, which currently handles ad sales for the Chicago Reader and Washington City Paper. "We have been longtime AWN folks," he says. Ruxton, which was founded by the Reader, is now owned by Village Voice Media. Eason says figuring this out is one of his top priorities. He also tells E&P that strength in the national ad market is a key aspect of this week's deal. "Now with Chicago and D.C., all of the sudden you have enough critical mass and it becomes a go-to place for ad agencies on Madison Avenue," he says.
View full article at Editor & Publisher
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