What's In Store for the 2009 Online Ad Spend?

november 20, 2008  10:46 am
While Borrell Associates recently predicted that online ad spending will top out next year, Online Media Daily reports that some industry leaders are challenging the firm's prognosis. One eMarketer senior analyst says that while they see the slowest year of growth since '03, "we do see growth." Meanwhile, another study, by Advertiser Perceptions Inc., finds that the number of media brands ad executives plan to place ads in over the next six months is expanding for online media, but declining for print outlets. And in another bit of online ad news, mobile web ad provider Admob reports that requests for iPhone ads have increased 1000 percent in four months, making it the top device on the Admob network.