Westword Cashing In on Medical Marijuana Boom

december 3, 2009  10:19 am
In a report on how Colorado's booming medical marijuana industry is creating a "so called gold rush" for media companies that are accepting advertising from the dispensaries, KUNC's Bente Birkeland says "no newspaper has embraced the industry more than Westword." The Denver alt-weekly "is covered with pages and pages of medical marijuana ads for green docs, natural remedies and alternative healing," KUNC notes. But Poynter's Al Tompkins says that accepting the ads could pose potential problems for newspapers. "The fact is it is still against the law on the federal level," he says. "Even though there is no desire to prosecute it, it is still illegal, and generally it's against the law to be advertising an illegal act."