Weekly Dig's Founder on What He Learned from Metrocorp

september 6, 2007  08:41 am
The city mag publisher "didn't do everything perfectly, but there was a ton of stuff it did that was genius," Jeff Lawrence tells Business Week. Metrocorp, which also owns Boston magazine, bought a majority interest in the Dig in 2004, and Lawrence bought the paper back earlier this year. After watching how the bigger company spun out new revenue streams from its numerous brands, Lawrence is now thinking about how to introduce new ventures like phone-based Web content, a quarterly arts publication, Boston travel and entertainment guides for the Gen Y set, and alternative newspapers in other New England towns, all under the Weekly Dig brand. "I had access to their executive meetings and knowledge and history," Lawrence says. "Entrepreneurs don't often get that kind of opportunity."