Web Audience Metric Provides Hope to Declining Circ Dailies

november 5, 2007  02:17 pm
The Audit Bureau of Circulations, the Newspaper Association of America, and Scarborough Research have developed Audience-FAX, a new measurement that combines newspaper circulation, readership and online audience, Editor & Publisher reports. In a conference call, industry leaders said that the new metric calls attention to the "full reach" of newspapers at a time when much of the media attention is on the decline of newspaper sales. More than 200 daily papers are participating in the Audience-FAX program.