Wall Street Journal Woos Younger Readers With New Campaign

february 2, 2007  04:37 pm
The marketing campaign, which starts today, aims to attract more women and young readers by featuring celebrities -- like singer Sheryl Crow, architect Maya Lin and football player Tiki Barber -- in ads set to run in magazines and newspapers, and on the Web. At the same time, according to the New York Times, the Newspaper Association of America is launching a campaign targeted at advertisers which emphasizes that "the newspaper arrives not just on paper but via the Web, podcast, e-mail and on mobile video screens."