Voice Media Group and AdCellerant Launch Programmatic Advertising Network for Cannabis Businesses
may 4, 2016 03:00 pm
DENVER, COLORADO - Today AdCellerant and Voice Media Group announce the launch of their programmatic advertising network for businesses in the cannabis industry, an entirely new service that will allow marijuana entrepreneurs to market themselves more effectively on the Internet through programmatic display advertising. AdCellerant will work with Voice Media Group and cannabis businesses in all legal states to promote their products, services and brands -- a revolutionary development given that most digital advertising agencies will not work with marijuana businesses because of federal regulations.
“We are excited to bring to market an advertising solution that has been around for years for small businesses, yet has been out of reach for cannabis clients up until this point,” said Scott Tobias, CEO of Voice Media Group. “AdCellerant and Voice Media Group’s launch into this space represents our commitment to providing the best digital advertising solutions for small and medium-sized businesses across many different industries.”
Added Brock Berry, Co-Founder and CEO of AdCellerant, “Many of our local media partners already work with cannabis businesses on their print advertising strategy. Now our partners will be able to offer their cannabis clients one of the most effective advertising solutions – programmatic display advertising.”
AdCellerant and Voice Media Group have tested the marijuana network extensively with Green Solutions, All Greens, Bloom Dispensary and more than thirty similar companies. Results from beta campaigns on AdCellerant’s cannabis network show ad engagement levels two-to-three times normal banner campaigns. The advertising network does not allow visual displays of products or the use of the word “marijuana,” and all advertisements are targeted to users 21 years of age and older.
AdCellerant is an ad technology and digital marketing services company that specializes in executing integrated digital advertising campaigns for businesses on behalf of local media companies. AdCellerant partners with local media companies to help train sales teams, sell creative marketing and execute reports in order to create a dynamic, compounding digital revenue stream.
About Voice Media Group
Voice Media Group is the owner of V Digital Services®, a top digital marketing agency that operates from VMG’s publication offices throughout the United States, including LA Weekly, Denver Westword, Phoenix New Times, the Dallas Observer, the Houston Press, Miami New Times and New Times Broward-Palm Beach. V Digital Services® delivers multidisciplinary marketing services based on its deep industry knowledge and the longtime status of VMG’s websites and weekly newspapers as cultural touchstones in their communities.