U.S. Singles: The New Nuclear Family

may 31, 2007  11:30 am
Data released in late 2006 from the U.S. Census Bureau shows that the majority of U.S. households are now headed by unmarried adults. In a report examining their attitudes, behaviors and lifestyles, the market research publisher Packaged Facts finds that singles are both more diverse and younger than the general population. The report also details the spending preferences of various unmarried demographic groups. For example, younger unmarried adults skew towards technology purchases; single boomers opt for luxury items; and single parents "enjoy shopping and sharing their children's entertainment."