U.S. Advertising Up 5.7% in Q3
By AAN Staff
december 1, 2003 08:23 am
All but two media, outdoor and spot radio, saw
increases in spending, led as usual by Hispanic
TV, which grew 19.3 percent (see chart below).
Outdoor was down 1.6 percent and local radio
was off 0.8 percent. Local magazines, cable and
national newspapers followed Hispanic TV in the
pace of their growth, at 11.9 percent, 8.9 percent
and 8.8 percent.