U.S. Advertising Up 5.7% in Q3

december 1, 2003  08:23 am
All but two media, outdoor and spot radio, saw increases in spending, led as usual by Hispanic TV, which grew 19.3 percent (see chart below). Outdoor was down 1.6 percent and local radio was off 0.8 percent. Local magazines, cable and national newspapers followed Hispanic TV in the pace of their growth, at 11.9 percent, 8.9 percent and 8.8 percent.