TV Watching Among Guys 18-34 At All-time Low

october 20, 2003  11:50 am
For the first three weeks of the season, the level of men 18-34 using television is down 8% in prime time. Viewing levels in the demo are down in other dayparts as well and across the broadcast networks. That's with one exception: baseball- heavy Fox, which is up 3% in the demo in prime time but doesn't come close to accounting for the sharp overall decline.