TV Passes Newspapers as Dominant Ad Platform; Online Hot on Trail

august 5, 2008  12:15 pm
Veronis Suhler Stevenson's (VSS) annual Communications Industry Forecast notes that newspapers, long the dominant U.S. advertising platform, have fallen behind broadcast TV this year, which itself is poised to be usurped by the internet within the next three years, Media Daily News reports. The VSS report also shows that traditional media are increasingly claiming online ad space. VSS estimates that traditional media operators will account for nearly half (49.5%) of online ad dollars this year. That share is up from less than a third (29.1%) in 2002, and is projected to take a dominant position by 2011.