TV Audience Erosion Continues

january 12, 2004  08:23 am
The ongoing audience and advertiser erosion in broadcast network television will accelerate this year, as consumers shift more of their time and money to other technologies and media, and as more ad dollars migrate to cable. Television-driven media concerns will continue to refute these permanent, dramatic changes as a fluke even as it eats through their bottom line. That is the troubled picture the Morgan Stanley media research team painted in a client call and corresponding report this week that mirrors many of the ongoing concerns and prognostications I have written about in this newsletter during the past year.