Tourism Ads Placed in Alt-Weeklies Cause Stir in Toronto

january 30, 2007  06:39 pm
An unusual series of ads attempting to "break perceptions that Toronto is a bland, uninteresting city," will run in eight alternative newspapers in U.S. border cities, reports CTV Toronto. "We're trying to do something a little different, we're trying to play around, we're trying to be playful," explains the program manager responsible for the offbeat ads, which compare Toronto favorably with other international destinations like New York and Paris. City councillor Michael Thompson isn't convinced. "We send a lot of trash to Michigan, and that's not the only thing, unfortunately, that we're sending," he tells CTV. "This is, in my view, it's trash."