AAN News » Industry News
   

Time Inc. Layoffs: Disappearing Auto Ads the Untold Story

By AAN Staff
january 22, 2007  05:12 pm
"While many are looking to the digital future to explain why Time Inc. fired 289 people last week, they'd do just as well to look at the ... changing marketing habits of the domestic auto industry," explains Ad Age. General Motors and DaimlerChrysler were among the domestic auto manufacturers who cut print spending with the magazine publisher last year to the tune of $100 million. The Detroit automakers are slashing magazine budgets "and, when they are spending, (they) often seek more direct and interactive connections with their customers," reports Ad Age.
View full article at Advertising Age
Tags: