The Village Voice Does a Fold-In Cover

may 28, 2010  11:59 am
The Village Voice Does a Fold-In Cover
This week the Voice pays homage to the classic Al Jaffee fold-in back covers for MAD magazine -- but on the front cover. Designer Robert Newman guesses that it is "probably the first time" a fold-in has been on the front of a publication. The cover, put together by art director John Dixon and illustrator Jason Edmiston, poses the question "What's the scariest ride at Coney Island?" and once properly folded in, readers get to learn the answer.