The Rise of the Eco Ad Firm

january 2, 2007  05:10 pm
The number of green-oriented ad agencies has spiked in the last few years, reports the International Herald Tribune. The new agencies are netting accounts ranging from non-profit foundations -- their traditional clients -- to businesses eager to improve their image with an increasingly environmentally minded public. "The nonprofits are realizing that it takes money to create a brand, and the corporations are finally getting that their customers really care about green," says a founder of one of the eco upstarts.