According to Pew, several of the senior managers who were interviewed described a culture of "inertia" that made change difficult to achieve within the paper, and another executive said bluntly that "there’s no doubt we’re going out of business right now." According to this executive, no one wanted to take the risk of trying to change or innovate because of a fear that they would not succeed — and then their company would fail anyway, and they would be blamed for it.
At some point during the next decade or so, the newspaper industry will stabilize. Online ad revenues and paywall revenues and other associate revenues from digital readers will stabilize, and newspapers will have a solid idea of how large their market really is, and they will staff accordingly, and everything will be more or less normal again …
In the meantime, if you want to be a reporter, I hear Buzzfeed is hiring.
Publishers can leverage the power of the iPad’s new hardware to create more impactful eBooks with enhanced interactive features, brilliant visuals, improved 3D graphics, and all with enough bandwidth to stream interactive media components smoothly over 4G network connections.
In part, [Nina] Totenberg says, NPR had no choice: salaries were so low that few men were willing to take jobs there. The inadvertent result was a roster of young female talent now considered among the most respected names in radio.
An autograph is going to be seen by 15, maybe 20 people. Get a retweet from Shaquille O'Neal, and you're now the coolest thing ever with the 5 million-plus people who follow the Big Tweeter. To say nothing of the bragging rights you'll get when the folks who follow you see it.
And finally, a birthday of sorts for The Media Oxpecker. The first edition of this column appeared a year ago at a time when we were all hooked on a drug called Charlie Sheen.
We've come a long way since then. And as citizens of the internet we've matured from our obsession with the trivial and viral, and have learned that … OH, GOD. Never mind.