The Era of TV Advertising in Presidential General Elections is Over

Rob Zammarchi/Boston Phoenix
Boston Phoenix | June 26, 2008
To the extent that TV ads have ever had an impact in a general election, that influence has been sharply diminished by the Internet and TiVo Ages. The proof is in the pudding. Remember those great ads from the Bush-Kerry race only four years ago? How about Clinton-Dole or Bush-Gore? Of course you don't.

Boston Phoenix

The Boston Phoenix was founded in 1966 as an arts and entertainment newspaper for the 18-40 year old market. Today, with editions in Rhode Island and Portland, Maine, the Phoenix has a distribution of 220,000 and more than 600,000 readers...
More »
Contact for Reprint Rights
  • Market Served: Metropolitan Area
  • Address: 126 Brookline Ave., Boston, MA 02215
  • Phone: (617) 536-5390