The Beer That Alts Made Famous?

april 28, 2003  12:47 pm
The Washington Post examines the revival of "retro chic" Pabst Blue Ribbon beer. Buried about halfway through the story is the line, "Print ads are relegated to the bargain bin of weekly alternative papers." Who's chugging Pabst (and presumably reading alt-weeklies)? Snowboarders, indie filmmakers, "suited-up young Republicans, faux cowboys and dead-serious blue-collar drinkers," Bret Schulte writes. Of course, AAN papers are so hip they were writing about this phenomenon months ago.