Testimony Continues in Bay Guardian/VVM Trial

february 1, 2008  11:09 am
Former Guardian ad director Jody Colley continued her testimony in that paper's predatory pricing trial against SF Weekly and Village Voice Media yesterday, as did Jennifer Lopez, a former ad sales rep of both papers. Colley's testimony centered on just how many accounts the Guardian may have lost due to alleged ad-price undercutting by the Weekly, and also on the challenges she faces in trying to increase the "unacceptably low prices" that she inherited from Village Voice Media when she took over as publisher of the East Bay Express, which was sold by VVM to by a group of investors in May 2007 and is also named in the suit. The trial resumes this morning.