Survey: Impulse Offers Work Best for Mobile Ads

september 11, 2009  09:44 am
A new survey from Compete finds that nearly half of all smartphone owners are receptive to location-based offers at restaurants and offers to save and pursue at their leisure, and 45 percent would use mobile grocery coupons. "[It looks like] impulse purchases are a better hook for marketers than a considered purchase," Compete's Elaine Sanfilippo tells Marketing Daily. "Those offers that have that instant impact really resonate with people."