Surgeon General Urges Alcohol Ad Cutbacks

march 8, 2007  09:02 am
In a report (PDF file) released this week, the U.S. Office of the Surgeon General called on alcohol marketers to cut back on outdoor ads, end college-newspaper advertisings, and eliminate alcohol-sponsored events at colleges, Advertising Age reports. Beer Institute President Jeff Becker says brewers "wholeheartedly agree" with the recommendations, noting the industry already requires ads to be placed in media where 70 percent of the audience is 21 or older.