Study: Young Adults More Responsive to Ads in Email than on Social Nets

october 23, 2008  11:47 am
Among 18- to-34-year-olds, consumers are more likely to be influenced to make purchases based on email marketing messages and direct mail than from ads or marketing on social networks, according to a new white paper from Ball State University and ExactTarget. "It is too easy to assume that the media consumers who (sic) choose for their own news, information and entertainment are by default the best media to use for marketing messages," says Mike Bloxham, director of Insight and Research at Ball State University's Center for Media Design.