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Study: Users Like Legit Marketing Email

By AAN Staff
december 9, 2003  09:25 am
Despite all the hype surrounding the consumer backlash to email marketing, the majority of online users say they generally appreciate receiving legitimate email marketing messages, and are usually able to distinguish between legitimate offerings and spam. These are among the surprising findings of a survey of 1,054 U.S. adults conducted by Harris Interactive for Digital Impact.
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