Study: Twitter is Driving Traffic to News Websites

october 19, 2009  09:47 am
A new report from the online ad network Chitika says that, among clients in its network, news websites get the most referral traffic from Twitter, outpacing movies, tech and medical (and tying the all-encompassing "Other" category). "Given Twitter's unique ability to bring information instantly to large numbers of people, it's not surprising that news leads the way," Chitika notes. "Twitter's instantaneous and collaborative nature has made it out to be the bleeding edge of all news."